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MARKETING WHITEBOOK – 2017/18

₹375.00

Product details

  • Paperback: 328 pages
  • Publisher: BW BUSINESSWORLD MEDIA PVT LTD; 2017-18 edition (2017)
  • Language: English
  • ISBN-10: 8193306414
  • ISBN-13: 9788193306413
  • Package Dimensions: 21.4 x 14.9 x 1.9 cm

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This handy manual is based on current studies from the country’s best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

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