Mass Communication in India 4th Edition (English, Paperback, Keval J. Kumar)

Original price was: ₹299.00.Current price is: ₹199.00.

Product details

Paperback: 628 pages
Publisher: Jaico Publishing House; Fourth edition (1 January 1994)
Language: English
ISBN-10: 8172243731
ISBN-13: 9788172243739
Package Dimensions: 21.6 x 13.6 x 3.2 cm

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The traditional discipline of mass communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on mass media, intellectual property rights and the public domain has been introduced in this revised and updated edition. The book is compact with each section and subsection having a list of suggested readings, and most of the books suggested are that of Indian authors. Comprehensive and critical account of recent developments in the media industries. Focuses on media analysis and critique, to reflect contemporary trends in communication theory and research. An entirely new section on ‘Telecommunications and New Information Technology’ has been introduced.